Real Media Insights

Meine Vorträge: „Best of…“
Emerging media and a growing body of research findings lead to a certain feeling of insecurity in marketing: „Do I still the right things to reach my target audience?“ Here is a presentation I had given at the ESOMAR conference „World Multi Media Measurement 2008 in Budapest.

Media research have to provice insights, which helps marketing experts to understand the changing media world from a consumer point of view. UM’s study „Media in Mind“ provide such kinds of real insights, which helps us to understand media usage, attention allocation and the role of influencers in a „network of experts“.

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Ich stimme zu.